Earth Hour 60+ Microsite & iPhone App
In anticipation of the 2011 Earth Hour event, The World Wildlife Foundation wanted to get people to take personal action beyond just turning off the lights for an hour.
The 60+ microsite and iPhone app helped get individuals and groups involved by inviting them to pledge acts of conservation that could be shared through social media as inspiration to others.
In anticipation of the 2011 Earth Hour event, The World Wildlife Foundation wanted to get people to take personal action beyond just turning off the lights for an hour.
The 60+ microsite and iPhone app helped get individuals and groups involved by inviting them to pledge acts of conservation that could be shared through social media as inspiration to others.
iPhone App
Microsite
