United Airlines - Direct Mail
Group Bonus Miles Promotion
Group Bonus Miles Promotion
United Airlines unveiled a new group flight promotionfor Mileage Plus members and wanted to announce it through a direct mail piece.
This accordion-style mailer was designed to fold openand gradually reveal (both visually and through copy) the personal - or shared- benefit of flying with a group. Theexecution was so well received by United that the approved concept went on tobe nominated for Loyalty 2010, an internal award in Kuala Lumpur.
This accordion-style mailer was designed to fold openand gradually reveal (both visually and through copy) the personal - or shared- benefit of flying with a group. Theexecution was so well received by United that the approved concept went on tobe nominated for Loyalty 2010, an internal award in Kuala Lumpur.
