National Beef Leathers – Print
Client Need:
After several years of plant updates to improve efficiency and product quality, the National Beef Wet Blue Leather division was ready to unveil its new point of difference to the leather manufacturing market.
Creative Solution:
A print campaign was created to underscore the quality standards that help set National Beef Leather products apart from others in the market. Bold headlines support the beautiful blue-hued imagery of manufacturers passionately honing their craft to demonstrate an understanding of and respect for of the end products.
