National Beef – Digital Campaign
Client Need:
National Beef needed an engaging way to communicate the convenience benefits of their new Edge Items line to retailers.
National Beef needed an engaging way to communicate the convenience benefits of their new Edge Items line to retailers.
Creative Solution:
The Edge Items digital video campaign consisted of six 15-20 second videos in a progressive series highlighting the customer's need for these specialized meat cuts and the benefits they provided.
Digital ads helped support the videos by driving customers to a landing page where other videos in the series can be viewed and orders could be placed.
