Maytag.com - Redesign
Maytag updated its brand messageto “What’s Inside Matters”, an ideology that bridges the gap between theappliance maker’s powerful parts and a consumer’s real life needs.
To fully integrate the message into the Maytag.com website, the homepage was redone with short vignettesthat demonstrate real-life situations solved by Maytag products. The product landing pages were designed andwritten to reinforce the homepage message while providing more detailedinformation about parts and features.
To fully integrate the message into the Maytag.com website, the homepage was redone with short vignettesthat demonstrate real-life situations solved by Maytag products. The product landing pages were designed andwritten to reinforce the homepage message while providing more detailedinformation about parts and features.
Homepage
Product Landing Page
