DeVry University – Digital & Social
DeVry University needed to increase awareness of the brand’s unique career-focused offerings while boosting prospective-student inquiry through their website.
Creative Solution:
A redesign of the DeVry.edu homepage and a new conversation-stimulating social media presence helped to elevate DeVry’s reputation in the digital space. Interaction and inquiry on the homepage increased by 15% and the Facebook fan-base grew from 50k to 75k.
A redesign of the DeVry.edu homepage and a new conversation-stimulating social media presence helped to elevate DeVry’s reputation in the digital space. Interaction and inquiry on the homepage increased by 15% and the Facebook fan-base grew from 50k to 75k.
DeVry.edu Homepage Redesign
Within two weeks of launching the new homepage design, which incorporated a simplified user interface and brand messaging, visitor retention and interaction increased by 15%.
Facebook Timeline Redesign
A redesigned Facebook cover image and apps resulted in a more welcoming social community for students, alumni and prospects.
Facebook timeline images posted by DeVry helped stimulate conversation and activity on their fan page, and helped increase the fan-base by 20k in less than three months.
A redesigned Facebook welcome app provided a space for prospective students to quickly learn about the career fields DeVry's degree offerings could prepare them for. The robust app experience was rounded out with videos, an interactive map, and a Q&A section.