Casa Sabrosa – Branding
Client Need:
Recognizing an unmet market need for the convenience of fresh, pre-seasoned beef and pork items, National Beef created a line of products to cater to busy modern households. But first it needed a name, a message, and a digital presence...
Creative Solution:
The name Casa Sabrosa (English translation: Tasty Home) was selected for its connotations of authenticity and home cooked flavor. The theme of home cooked authenticity was carried across all branding elements, from the language on package to the website content.
Website Copy
Packaging Copy
Language and messaging heirarchy was crafted using insighted gleaned from consumer testng and feedback.
