Amana - The Style File
The affordable appliance brand, Amana, wanted to makeitself more visible to a less-than-traditional demographic of 20-somethings andempty-nesters, while standing out as an expert in affordable style.
By integrating a fun and and relatable blog into its site, Amana was able to demonstrate inexpensive ways of infusing a home with personal style - even beyond appliances.
By integrating a fun and and relatable blog into its site, Amana was able to demonstrate inexpensive ways of infusing a home with personal style - even beyond appliances.
